Tune for Funded Accounts
Get a book heavy on companies that just raised and the decision-makers inside.
A funding round means new budget and an unsettled tool stack. This tunes your Audience so funded companies dominate the top of your book.
Before you start
Your Audience.Fit needs to be tight (an exact ICP), and your Audience.Path needs the real titles that own the budget. Funding is a company-level signal — the lead-pulling step uses Path to decide who inside the funded company comes through. A vague Path returns vague leads.
Steps
Open Audience → Signals
Make sure Funding is enabled. While you're here, also enable Hiring and Exec move — funded companies often pair these signals (they just raised, now they're scaling the team).
Confirm Fit covers the funding stage you want
In Audience → Fit, set funding stage to the ones that match your buyer. For most B2B SaaS sellers: Series A through Series C. Earlier-stage rounds are smaller budgets; later-stage are slower decision cycles.
Tighten Path to budget-owners
Two or three titles, not five. For a sales tool: "VP of Sales", "CRO", "Head of Sales". For a finance tool: "VP Finance", "Head of FP&A", "CFO". The closer Path is to "who signs the PO", the higher the lead warmth.
Save and wait one tick
Within a few minutes, the orchestrator re-evaluates the book. Funded companies that pass Fit + have the right Path-roles should start landing as high-tier Accounts.
You should see
Within a day, the top of your book is heavy on rows with a Funding signal stacked on them — usually combined with Hiring or Exec move for the strongest accounts. Lead warmth on these accounts skews high because fit is exact and the signal is fresh.
If nothing lands for two days, Fit is probably too narrow. Loosen one dimension (add a country, widen headcount one bucket) and wait one more tick.
Next
- Layer in Job change for "new VP just landed at a funded company" — one of the strongest two-signal stacks.
- See Signals for the full catalog.