Brand Setup
Your brand profile is what every agent matches against. Get it right and everything downstream improves.
A brand is the product or company you sell. Its profile holds your description, ideal customer, competitors, and keywords. Every agent reads from it, every match is judged against it, and every opener is written from it.
This is the single biggest lever on lead quality. A sharp brand profile produces leads your team wants to work. A vague one produces noise no amount of tuning fixes.
One brand or several
Most teams have one brand. You set it up once and rarely touch it.
Agencies create one brand per client. You switch between them from the workspace switcher, and each brand has its own agents, leads, and integrations. How many brands you can run depends on your plan. See Account.
What you set up
Brand info
Description, competitors, keywords, value props, and the offer used to write openers.
ICP
Exactly who you sell to: roles, seniority, industry, company size, and location.
How to set it up
Let CatchIntent draft from your website
During onboarding, CatchIntent reads your site and description and drafts an ICP, competitor list, and keywords. This is a starting point, not the finished profile.
Correct it
Read every field. The draft is usually too broad. Narrow the roles, drop industries you do not sell to, and remove keywords that would match people who are not buyers. Specific beats comprehensive.
Review after the first runs
Once you have seen real leads, come back and adjust. If a lead looks wrong, the fix is almost always in the brand profile, not the agent. See Tuning Agents.