Tuning Agents

Tune from real leads, never from guesses. Run the agent, look at a day or two of output, then adjust one thing at a time.

"The leads are not a good fit"

Almost always a brand problem, not an agent problem. In order of impact:

1. Tighten the ICP. The most common cause is an ICP that is too broad. Narrow the roles to the two or three that own the budget. Remove industries you do not sell to. See Defining Your ICP.
2. Add exclusions. If the same kind of wrong person keeps appearing (agencies, students, other vendors), exclude that industry or title.
3. Sharpen keywords. If competitor or keyword strategies are noisy, the keywords are too broad. Replace category words with the phrases buyers actually use. See Brand Info.

"I am barely getting any leads"

Usually the opposite problem: targeting so strict that few people qualify.

1. Widen one ICP field at a time (loosen company size, add a region) and watch quality after the next run.
2. Turn on more strategies. If you only ran Job changes and Funding, add Hiring and ICP search for steady volume.
3. Check the agent is active and not paused.

The hiring strategy needs the right roles

The hiring strategy looks for companies hiring for roles your product replaces or supports, not the roles you sell to.

If you sell to Heads of Sales, your target roles for selling are sales leaders. But the roles that signal a buying need might be "SDR" or "Sales Operations" (a company scaling that function has the problem you solve). Put the roles your product affects in the hiring configuration, not a copy of your sales-target roles. Mixing them up is the most common reason hiring leads look off.

Why some people never appear

This is by design and you do not need to fix it:

• Anyone already delivered to you is not delivered again.
• Anyone you reviewed and dropped is not resurfaced for a while.
• Competitor employees are filtered out.
• Candidates the verification step judges a poor fit are dropped and never reach you.

Dropped candidates do not count toward your plan. You are only charged allowance for leads actually delivered.

When agents pause on their own

Each plan includes a monthly processing allowance that protects you from a misconfigured agent burning through everything in a day. You will see a banner at 75 percent of it, and agents pause at 90 percent until your next billing cycle.

In normal use you will not hit this. It usually means a strategy is running on very broad keywords. Tighten the keywords or narrow the ICP and it will not recur. See Limits and Quotas.