Core Concepts
Six terms that explain how CatchIntent works.
You only need a handful of terms to use CatchIntent. They follow the model:
Workspace
Your team's home. Holds your Products, team members, integrations, and billing. Plan quotas apply at the workspace level — free-flow across all Products.
Product
One company-the-you-sell-for. A workspace can have 1 to N Products depending on tier (Growth: 1, Scale: 3, Enterprise: custom). Each Product holds its own Audience, accounts, and leads. Agencies create one Product per client.
The old term "Brand" is retired. Same idea, sharper name.
Audience
The per-Product configuration that tells CatchIntent who to reach and what to watch. Exactly one Audience per Product. Four blocks:
| Block | What it is |
|---|---|
| Self | Your product, offer, and competitor domains. Drives openers and scoring rationale. |
| Fit | Who you sell to — industries, headcount, geographies, optional funding stage. Structured and queryable against our company registry. |
| Path | The roles you want to reach. Real-world titles, plus optional seniority filters. |
| Signals | Which why-now triggers are on for this Product. The full catalog is in Audience → Signals. |
The Audience is AI-drafted from your domain during onboarding. You edit any field; changes take effect on the next orchestrator tick.
The old "Agent" concept is retired — there is no more "create another agent" affordance. One Audience does the job.
Account
A company that has become relevant to a specific Product. An Account only exists in your book when something real attaches — a live signal on its company, or a lead under it. No firmographic-match noise; no "Watching" rows with nothing on them.
Each Account carries:
- Fit tier (high / medium / low) — derived from your Audience.Fit.
- Timing (0–100) — the portfolio of live signals on the account, decayed by age. Multiple signals stack.
- Score — within-tier ordering used to rank the book.
- State — New → Working → Snoozed → Dismissed → Won, set by you as you work.
- Signals and Leads attached to it.
Tier is derived, never hand-authored. You configure the Audience; the system derives the book.
Signal
A piece of why-now evidence attached to a company, inherited by every Account on that company. Universal shape regardless of source; decays with age. Multiple signals on the same account compound.
The eight live signals: funding, acquisition, exec_move, hiring, job_change, competitor_engagement, keyword_buzz, icp_search. See Audience → Signals for the catalog.
Lead
A real person inside an Account. The actionable unit. Every Lead carries:
| Field | What it tells you |
|---|---|
| Profile | Who they are and where they work |
| Warmth | How strong fit + signal are on this person |
| Opener | A drafted first message written for them and the why-now |
A Lead always belongs to exactly one Account.
Workable Account
The headline quality metric — what you actually pay for. An Account is workable when:
- Fit ≥ medium, and
- ≥ 1 live signal on the account, and
- ≥ 1 lead attached.
A trial that surfaces 8 workable accounts beats a list of 200 cold names. You will see this number in Home.
Account states
| State | Use it when |
|---|---|
| New | Just landed in the book, not yet claimed |
| Working | Claimed by a team member, in active outreach |
| Snoozed | Deferred. Auto-wakes on a strong fresh signal |
| Dismissed | Not a fit. Hidden from default view; can re-surface on a strong fresh signal |
| Won | Closed deal. Foundation for the post-v1 CRM bi-directional sync |
Browser extension
Sends drafted openers from your own LinkedIn account. See Browser Extension.