Audience
The per-Product config. Four blocks — Self, Fit, Path, Signals — that decide what lands in your book.
The Audience is how CatchIntent knows what to look for. Exactly one Audience per Product. AI-drafts from your domain during onboarding; editable any time.
Four blocks:
Self
What you sell — domain, offer, competitors. Drives openers and scoring rationale.
Fit
Who you sell to — industries, headcount, geographies, funding stage.
Path
The roles you want to reach inside each account.
Signals
Which why-now triggers are on. The full catalog.
How edits flow through
Changes save instantly. The next orchestrator tick (within a few minutes) picks them up. Existing Accounts already in your book are re-evaluated against the new Audience on the following sweep — accounts that no longer clear Fit drop out of the default view; new matches start landing.
"Re-draft with AI"
In the Audience tab, Re-draft with AI re-runs the website analysis and proposes a fresh draft for you to review and accept. Useful after a positioning change, a pivot, or when you onboard a new client (agencies).
What is not in the Audience
By design:
- Outreach voice / tone — moves to the future Outreach Engine, where it will be per-operator (each rep contributes their own voice) plus a per-Product brand voice.
- LinkedIn agents / team LinkedIn URLs / influencer URLs — outreach concern, not Audience.
- Hand-authored tier rules — tier is derived from signals × recency × fit completeness, not user-authored.
If you used to write rules like "tier = high if industry=fintech AND headcount>100" — that whole surface is gone. Configure the Audience well; the system derives the book.