Audience
The per-Product config. Four sections (Your product, Company fit, Buyers, Signals) that decide what lands in your book.
The Audience is how CatchIntent knows what to look for. Exactly one Audience per Product. AI-drafted from your domain during onboarding; editable any time.
Four sections:
Your product
What you sell, your competitors, and the keywords you track. Drives openers and scoring rationale.
Company fit
Who you sell to (industries, company size, countries).
Buyers
The roles you want to reach inside each account.
Signals
Which why-now triggers are on. The full catalog.
How edits flow through
Edits stay as an unsaved draft until you hit Save (a bar appears with Save and Discard whenever you have changes; leaving the page with unsaved edits asks for confirmation). Once saved, the next orchestrator tick (within a few minutes) picks the changes up. Existing Accounts already in your book are re-evaluated against the new Audience on the following sweep. Accounts that no longer clear fit drop out of the default view; new matches start landing.
Re-draft with AI
Re-draft with AI re-runs the website analysis and shows the proposal next to your current values, section by section. You choose which sections to apply; anything you leave unchecked keeps your hand-edited values, and nothing is written until you save. Useful after a positioning change, a pivot, or when you onboard a new client (agencies).
What is not in the Audience
By design:
- Outreach voice and rules. How sequences are written lives on the Outreach page, including global instructions, enforcement rules, and per-signal overrides.
- Hand-authored tier rules. Tier is derived from signals, recency, and fit completeness, not user-authored.
If you used to write rules like "tier = high if industry=fintech AND headcount>100", that whole surface is gone. Configure the Audience well; the system derives the book.