Products
A Product is one company-you-sell-for. The container for everything else — its Audience, accounts, leads, and integrations.
A Product is one company you sell for. Most teams have one. Agencies create one Product per client.
A Product holds:
- The Audience — Self / Fit / Path / Signals. See Audience.
- The Accounts in your book for this Product.
- The Leads delivered under those accounts.
- Per-Product Integrations (CRMs, webhooks).
The old term "Brand" is retired. Same idea, sharper name. Throughout the app, in URLs, and in the API, this is product.
One Product or several
| Tier | Products |
|---|---|
| Trial | 1 |
| Growth | 1 |
| Scale | 3 |
| Enterprise | Custom |
Workspace quota is free-flow across Products. On Scale, your 4,000 leads / month are shared across all three Products combined — not 4,000 each. If one Product dominates, that is your choice; the dashboard surfaces which Product is using what share of quota.
Switching Products
The Product switcher lives in the sidebar. Changing Product re-scopes the entire app — Accounts, Leads, Audience, and Integrations all switch. The URL pattern is /products/:productId/.... There is no global cross-Product view in v1.
Creating a new Product
If your plan allows more than one Product, Settings → Products → New runs the same onboarding flow: enter the domain, let CatchIntent draft the Audience, review the chips, save. The book starts building immediately.
The first run cost (LLM + scrape for the AI draft) is on us — it is acquisition spend, not charged to your trial budget.
What lives at the Workspace level instead
Workspace-wide, not per-Product:
- Billing and the plan.
- Team members and seats.
- Workspace settings and security.
- Compute budget and pacing.
See Account for those.