Audience
Self
What you sell, said sharply. Used to draft openers and score rationale.
Self is the part of the Audience that describes your Product to CatchIntent — what it does, who it competes with, and the one-liner an opener should lean on.
Fields
| Field | What it is |
|---|---|
| Product name | Free text |
| Domain | The canonical input the AI draft hangs off. Be exact. |
| One-liner | AI-drafted, you edit. One sentence explaining what the Product does. |
| Offer summary | A few lines describing the offer. Consumed by AI for opener drafting and scoring rationale. |
| Competitor domains | List of domains. Their employees never become Leads. |
Writing the one-liner and offer
Plain English wins. Imagine you are explaining it to a peer, not pitching it at a conference.
Good: "Revenue forecasting that replaces spreadsheet models for B2B SaaS finance teams. Connects to billing data; CFO and FP&A use it daily."
Too vague: "AI-powered growth platform for modern businesses."
The opener draft will mirror the tone you set here.
Competitor domains
Used two ways:
- Filter — anyone employed at a competitor never becomes a Lead in your book. Set this once and stop seeing competitor SDRs in your queue.
- Signal input — the
competitor_engagementsignal looks for people interacting with these companies' LinkedIn posts.
Five focused competitors beat twenty loose ones. List companies a prospect would realistically compare you to, not every player in the category.