Your product
What you sell, said sharply. Used to draft openers and score rationale.
Your product is the part of the Audience that describes what you sell to CatchIntent: what it does, who it competes with, and the topics worth tracking. (This section was previously called "Self"; the URL keeps the old name.)
Fields
| Field | What it is |
|---|---|
| Brand name | Free text. |
| What you do | One or two sentences a buyer would recognise. AI-drafted, you edit. Consumed for opener drafting and scoring rationale. |
| Competitors | Company names. Feeds the competitor_engagement signal and gives scoring context. |
| Keywords | Topics you track on LinkedIn. Feeds the keyword_buzz signal. |
Your domain is captured when the AI first analyzes your site (or in the empty state before an Audience exists) and anchors every re-draft. Be exact.
Writing "What you do"
Plain English wins. Imagine you are explaining it to a peer, not pitching it at a conference.
Good: "Revenue forecasting that replaces spreadsheet models for B2B SaaS finance teams. Connects to billing data; CFO and FP&A use it daily."
Too vague: "AI-powered growth platform for modern businesses."
The opener draft will mirror the tone you set here.
Competitors
Names, not URLs. The competitor_engagement signal watches people interacting with these companies' LinkedIn posts; the LinkedIn company page for each competitor is configured on that signal in the Signals section.
Five focused competitors beat twenty loose ones. List companies a prospect would realistically compare you to, not every player in the category.
Keywords
Short phrases your buyers would actually write in a LinkedIn post ("pipeline coverage", "outbound reply rates"), not internal category jargon. They power the keyword_buzz signal, which gets noisy with loose inputs; start narrow.