Buyers

Buyers is who inside each account becomes a Lead. Company fit decides the company; Buyers decides the person. (This section was previously called "Path"; the URL keeps the old name.)

Fields

A related list, Roles to track, lives on the Hiring signal in Signals. See below for why they must stay separate.

Write real titles

Roles are text-matched against LinkedIn job titles. Write the strings people actually have on their profile.

Good: "VP of Sales", "Head of Growth", "RevOps Manager", "SDR Lead"

Bad: "decision maker", "buyer", "stakeholder"

List the two or three titles that own the budget for what you sell. More isn't better, it dilutes scoring.

Buyer roles vs roles to track

The Hiring signal watches companies opening roles that your product replaces or scales, which is a different list from the people you sell to.

If you sell to Heads of Sales:

• Buyer roles = "Head of Sales", "VP Sales"
• Roles to track (on the Hiring signal) = "SDR", "Sales Operations Manager", because a company opening 3 SDR reqs is a company with a buying need for sales tooling.

A common mistake is copying your buyer roles into the roles-to-track list. That defeats the hiring signal; it hides who you sell to behind hiring noise. Keep them separate.

Committee depth

How many leads CatchIntent pulls per account. Derived from your tier:

Not user-editable in v1. The system tries to surface the strongest matches first within that depth.