Fit
Who you sell to. Structured firmographics matched against our company registry.
Fit decides which companies are candidates. It is structured and queryable against our global company registry (60k+ rows seeded, growing daily). Every company in your book has been matched on Fit.
Fields
| Field | What it is |
|---|---|
| Industries | Industry buckets from our taxonomy. Multi-select. |
| Employee count buckets | 1–10, 11–50, 51–200, 201–500, 501–1k, 1k+ |
| Countries | ISO codes. "Global" is allowed. |
| Funding stages | Optional. Pre-seed → Series A → B → C+ → Public → Bootstrapped |
| Exclusions | Predicate exclusions — industries, keywords, or specific companies to drop |
Match logic
OR-within / AND-across. Picking three industries means any of them. Picking industries and a headcount bucket means industry AND headcount must both match. Empty dimensions are ignored (match everything).
How tier is derived
Each company that clears Fit gets a tier: high, medium, low. The tier is derived, not authored. It comes from:
- How many Fit dimensions matched, and how cleanly.
- Whether the company has live signals stacked on it (signals boost tier).
- Recency of those signals.
Accounts in the book show their tier as a chip. The book ranks accounts within tier by score (timing × warmth × contact richness).
Exclusions are as load-bearing as Fit
The mistake most teams make on first pass is being too broad. Exclusions are the cheapest way to fix that.
Common exclusions:
- Industries that look adjacent but never buy — e.g., recruiting agencies if you sell to in-house RevOps.
- Specific companies you never want surfaced.
- Keywords that match a kind of company you do not want — e.g., "agency" or "consulting" if you sell to product teams.
Competitor employees are excluded automatically once competitor domains are set in Self.
"But the AI draft was too broad"
It usually is. The draft errs toward coverage; you tighten it toward your real ICP. Narrow industries to the two or three that buy, drop the geos you cannot legally sell into, and add the obvious exclusions before activating.