Leads
The actual people inside each Account. Where you act.
A Lead is a real person inside an Account — the path from a why-now signal to a sent message. Every Lead belongs to exactly one Account; the Account is the durable working atom, the Lead is the action.
You can browse Leads two ways:
- Inside an Account — see who is in this company, who's strongest, what's still missing vs. your buyer roles.
- The Leads tab — a flat person-list across all accounts, sliced by warmth, title, seniority, or status. Same data as Accounts; different shape.
What a Lead contains
| Field | What it tells you |
|---|---|
| Profile | Name, title, LinkedIn URL |
| Account | Which company they're in, with its full signal stack |
| Why-now | The signal that surfaced this person (job change, account funding, etc.) |
| Warmth score | How strong the fit + signal are. See Warmth Scoring |
| Sequence | A drafted multi-touch outreach sequence written for this person and this why-now |
Open any Lead to see the full reason, the source, and the outreach sequence you can edit and send.
Working a Lead
- Open the Account — context first. Read the signal stack.
- Open the strongest Lead inside it.
- Send or push. Copy each step and send it from your own LinkedIn account, or push the Lead to your CRM.
- The Account state updates so the team doesn't double-up. See Account States.
What does not reach you
Quality is partly about what we drop pre-save:
- Already-delivered people don't deliver twice.
- People you've dismissed don't resurface for a while.
- Anyone employed at one of your Competitor domains is filtered out automatically.
- Candidates the verification step judges a poor fit are dropped before delivery (you can see what was dropped and why in Settings → Tuning).
None of these count toward your lead allowance.
Drop policy: borderline beats empty
A Lead is dropped pre-save only for unambiguous disqualifiers — competitor employee, wrong industry, brand exclusion, irrelevant hiring role. Anything uncertain or borderline or weak ICP match is kept (with a low-confidence flag if needed). In an account-first model with finite supply, "we found nothing" is worse for you than "we found something borderline."
If a borderline lead is wrong, drop it; the Audience learns.
Daily and monthly volume
| Tier | Leads/mo | Daily soft cap |
|---|---|---|
| Trial | 50 total (whole trial) | — |
| Growth | 1,000 | 50/day |
| Scale | 4,000 | 200/day |
| Enterprise | Custom | Custom |
The daily soft cap = monthly / 20 (one working month). It exists so a bad Audience config can't burn the whole monthly budget on noise in one day. Liftable per-workspace on support request.