Warmth Scoring
What the per-Lead warmth score means and how to use it.
Every Lead gets a warmth score (0–100). It answers one question: how strong is the case for reaching out to this person right now?
Use it to order your day. It is a priority signal, not a guarantee.
What goes into it
The score blends three things:
- Company fit, how cleanly the person's company matches your Audience (industry, size, geo).
- Buyer match, how well their title matches your buyer roles.
- Signal strength — what's stacked on the Account. A funded company + recent ICP-role hire is stronger than a like on a competitor post.
A senior person who matches your buyer roles exactly, at a company with a fresh funding round and a hiring signal, scores high. A loose title match whose only why-now is a single comment on a competitor post scores low. Both can still be worth a message — warmth tells you which to do first.
How to act on it
| Range | Read | Action |
|---|---|---|
| 80+ | Strong fit + strong fresh signal | Message today, fully personalised |
| 60–79 | Decent fit or a softer signal | Message in your normal batch |
| 40–59 | Loose match, lighter signal | Skim. Send if you have capacity. |
| < 40 | Borderline / weak match | Usually drop. Audience needs a tighten. |
The exact boundaries matter less than the order. Work top-down.
How warmth relates to the Account's Timing
Warmth is per-Lead. Timing is per-Account — the portfolio of live signals decayed by age. The same Account can have a hot Timing (funded + hiring) but a lukewarm-warmth lead (the right title at the right company, but their own profile shows no recent activity).
That's fine. You message that lead because the account-level why-now is strong. The Lead's warmth is a tiebreaker between multiple leads inside the same account.
Why the opener is shown
Alongside warmth, every Lead shows:
- Reason — the specific signal in plain language, with a link to the source post / event / job.
- Opener angle, what the drafted message leads with, based on the reason and your "What you do" description.
If a high-warmth Lead still looks wrong, the fix is in the Audience, usually Buyers or Company fit. Drop the Lead so it doesn't resurface, then tighten.