Glossary

The terms you meet using CatchIntent, grouped by where they show up.

Core

Workspace: the top level of your account. Holds brands, agents, leads, team, and billing.

Brand: a product or company you sell. Holds the targeting every agent reads from. One for most teams, several for agencies.

Brand profile: the description, ICP, competitors, keywords, value props, and voice for a brand.

ICP: ideal customer profile. The roles, seniority, industry, company size, and locations you sell to.

Seat: one team member in a workspace.

The pipeline

Agent: a saved discovery configuration that runs on a schedule and delivers leads.

Strategy: one way an agent looks for buyers (job changes, funding, hiring, competitor engagement, keyword discussions, influencer engagement, ICP search).

Signal: the reason a person surfaced now, such as a job change or a funding round.

Verification: the step that checks a candidate is a real fit before it becomes a lead. Poor fits are dropped.

Drop: a candidate removed during verification. Never shown to you, never counts toward your allowance.

Lead: a matched, verified person delivered to your leads list, with a reason and a drafted opener.

Warmth score: how strong the fit and the signal are, used to decide who to message first.

Outreach

Opener: the drafted first message written for one person and the reason they surfaced.

Touch: one message in a follow-up sequence.

Playbook: a reusable template of several touches.

Engagement: a lead enrolled in a playbook, moving through the touches.

Extension: the Chrome and Firefox extension that sends openers from your own LinkedIn or X account.

Push: sending a lead to your CRM or outreach tool.

Status: where a lead is in your process: new, saved, pushed, reached out, archived.

Plans and limits

Daily soft cap: the most leads delivered in one day, so volume arrives steadily.

Processing allowance: a monthly limit that pauses agents if a misconfigured one runs up cost.