Glossary

The terms you'll meet using CatchIntent, grouped by where they show up.

Core

Workspace — top-level tenant. One login, one billing relationship. Holds your Products, team members, and quotas.

Product — one company-you-sell-for. The container for everything: Audience, accounts, leads, integrations. (Replaces the old term "Brand".)

Audience — the per-Product config that tells CatchIntent who to reach. Four blocks: Your product / Company fit / Buyers / Signals. One Audience per Product. (Replaces the old "Agent".)

Seat — one team member in a workspace.

The book

Account — a company that's relevant to a specific Product. Only exists in the book when something real attaches (a live signal or a lead). The durable working atom.

Fit — tier of an Account (high / medium / low), derived from your Company fit settings.

Timing — 0–100 score per Account, based on its live signal portfolio decayed by age. Signals stack.

Score — within-tier ordering used to rank the book. Function of timing × warmth × contact-richness.

Workable Account — an Account with fit ≥ medium, ≥ 1 live signal, and ≥ 1 lead attached. The headline quality metric.

Coverage — which buyer roles you've covered on an Account vs. which are still missing.

Signals

Signal — a piece of why-now evidence attached to a company. Eight live types: funding, acquisition, exec_move, hiring, job_change, competitor_engagement, keyword_buzz, icp_search.

Decay — every signal weakens with age. Recent signals are louder.

Stack — multiple live signals on the same Account compound. A funded + hiring stack is louder than either alone.

Leads and outreach

Lead — a real person inside an Account. Belongs to exactly one Account. (Replaces the old "Contact".)

Warmth — per-Lead 0–100 score blending fit, path-match, and signal strength.

Sequence — the drafted multi-touch LinkedIn outreach for one specific Lead and the why-now they surfaced on. Four steps, from connection note to breakup, each editable.

Extension — the Chrome and Firefox extension that sends sequence steps from your own LinkedIn account.

Push — sending an Account + its Leads to your CRM or outreach tool.

Account states

New — just landed in the book, not claimed yet.

Working — claimed by a team member, in active outreach.

Snoozed — deferred, auto-wakes on a strong fresh signal.

Dismissed — not a fit; hidden from default view. Can re-surface on a strong fresh signal.

Won — closed deal.

Plans and limits

Daily soft cap — most leads delivered per day. Equal to monthly cap / 20. Liftable on request.

Retired terms

If you're coming from a previous version of CatchIntent:

• Brand → Product
• Agent → Audience (now one per Product, no multi-agent)
• Contact → Lead
• Listener / Social Listening → gone, deleted
• Strategy → internal-only term; user-facing word is Signal
• Touch / Playbook / Engagement → retired; outreach is now a multi-touch sequence drafted on each Lead