Company fit
Who you sell to. Structured firmographics matched against our company registry.
Company fit decides which companies are candidates. It is structured and queryable against our global company registry. Every company in your book has been matched on fit. (This section was previously called "Fit"; the URL keeps the old name.)
Fields
| Field | What it is |
|---|---|
| Industries | Industry buckets from our taxonomy. Multi-select with search. |
| Company size | Employee bands: 1-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, 10001+. Toggle any combination. |
| Countries | Multi-select with search. |
Empty dimensions are ignored, so a filter you leave blank simply does not narrow.
Match logic
OR-within / AND-across. Picking three industries means any of them. Picking industries and a size band means industry AND size must both match.
How tier is derived
Each company that clears fit gets a tier: high, medium, low. The tier is derived, not authored. It comes from:
- How many fit dimensions matched, and how cleanly.
- Whether the company has live signals stacked on it (signals boost tier).
- Recency of those signals.
Accounts in the book show their tier as a chip. The book ranks accounts within tier by score (timing, warmth, contact richness).
"But the AI draft was too broad"
It usually is. The draft errs toward coverage; you tighten it toward your real ICP. Narrow industries to the two or three that buy, drop the geos you cannot legally sell into, and pick the size bands your deals actually close in before activating.