Guides
Measuring ROI
A simple way to tell whether CatchIntent is paying for itself.
CatchIntent is worth it when the pipeline it creates is worth more than what you pay and the time you spend. You do not need a complex model to know that. Track a few numbers for a month.
What to track
| Metric | How to get it |
|---|---|
| Leads worked | Count leads you actually messaged, not leads delivered |
| Reply rate | Replies divided by leads worked |
| Meetings booked | Meetings that came from CatchIntent outreach |
| Pipeline created | Deal value of opportunities from those meetings |
| Deals closed | Revenue from those deals |
The first column to watch is leads worked. If leads are delivered but nobody messages them, the problem is process, not the product, and no metric below will move.
A simple monthly view
- At the start of the month, note your plan cost.
- Use lead statuses so "worked", "reached out", and outcomes are countable. See Team Workflows.
- At month end, tally meetings and pipeline from CatchIntent-sourced leads.
- Compare pipeline created to plan cost. One closed deal usually covers a year.
What good looks like early
In the first month, judge the system on lead quality and reply rate, not closed revenue. Sales cycles are longer than a month. If the top leads are a genuine fit and replies are coming in, the rest follows. If reply rates are low, fix the opener and your speed before touching anything else.
If the numbers are weak
| Symptom | Likely cause | Fix |
|---|---|---|
| Leads delivered, few worked | No owner acting on the list | Assign one person. See Team Workflows |
| Worked, low reply rate | Generic openers or slow follow-up | Personalise, send same day. See Outreach |
| Replies, wrong people | ICP too broad | Tighten the brand profile. See Defining Your ICP |