Team Workflows
When multiple people work on signals, coordination is essential. This guide covers workflows to avoid duplicate outreach and maximize your team’s effectiveness.
The Core Problem
Section titled “The Core Problem”Without coordination:
- Multiple people respond to the same post
- Some signals get ignored while others get duplicate attention
- No visibility into what’s being worked on
- Awkward situations when a prospect gets contacted twice
Using Signal Statuses
Section titled “Using Signal Statuses”Signal statuses are your primary coordination tool.
| Status | Meaning | When to Use |
|---|---|---|
| New | Unprocessed | Default for incoming signals |
| Reviewed | Claimed/being worked | When you start working on a signal |
| Contacted | Response sent | After you’ve responded |
| Ignored | Not pursuing | When a signal isn’t worth pursuing |
The Basic Flow
Section titled “The Basic Flow”- New signal arrives → Status: New
- You decide to work on it → Change to Reviewed
- You respond to the post → Change to Contacted
- Or you decide it’s not worth it → Change to Ignored
Team Coordination Strategies
Section titled “Team Coordination Strategies”How it works:
- Signals go to a shared channel (Slack or dashboard)
- First person to mark “Reviewed” owns it
- Others skip signals already claimed
Best for: Small teams, collaborative cultures
Pros:
- Simple to implement
- Fast response to high-value signals
- No assignment overhead
Cons:
- Uneven distribution possible
- Requires team to check statuses
How it works:
- Assign signals on rotation
- Each team member gets the next unassigned signal
- Can use Slack workflow or manual assignment
Best for: Larger teams, fair distribution requirements
Pros:
- Even workload distribution
- Clear ownership
- No cherry-picking
Cons:
- Requires assignment mechanism
- May not match expertise to signal
How it works:
- Route signals by segment, industry, or geography
- Create separate listeners per territory
- Each rep owns their listener’s signals
Best for: Territory-based sales organizations
Pros:
- Clear ownership
- Expertise matching
- Scales with team
Cons:
- Requires multiple listeners
- Setup overhead
How it works:
- Assign shifts for signal review
- Morning shift handles overnight signals
- Afternoon shift handles real-time
Best for: Global teams, 24/7 coverage
Pros:
- Coverage across time zones
- Predictable schedules
Cons:
- Handoff complexity
- May delay responses during off-hours
Slack-Based Workflows
Section titled “Slack-Based Workflows”If you’re using Slack integration:
Thread-Based Claims
Section titled “Thread-Based Claims”- Signal posts to Slack channel
- Team member replies in thread: “Taking this”
- They update status in CatchIntent
- Others see the thread and skip
Emoji Reactions
Section titled “Emoji Reactions”Agree on emoji meanings:
- 👀 = “Looking at this”
- ✅ = “Responded”
- ❌ = “Not worth pursuing”
Quick visual coordination without typing.
Dedicated Channels
Section titled “Dedicated Channels”Route different signals to different channels:
#leads-urgent→ High-relevance signals (claim fast)#leads-review→ Lower-relevance for batch review
Avoiding Duplicate Outreach
Section titled “Avoiding Duplicate Outreach”Before Responding
Section titled “Before Responding”Always check:
- Signal status — Is it already “Reviewed” or “Contacted”?
- The original post — Did a teammate already comment?
- Slack thread — Did someone claim it?
If You See a Duplicate
Section titled “If You See a Duplicate”If a teammate already responded to a post:
- Don’t pile on with another response
- Consider if you can add value in a reply to their comment
- Usually better to move to the next signal
Handling High-Volume Periods
Section titled “Handling High-Volume Periods”When signal volume spikes:
Prioritize by Relevance
Section titled “Prioritize by Relevance”Focus on 85+ scores first. Lower scores can wait or go to the digest.
Divide and Conquer
Section titled “Divide and Conquer”Temporarily assign:
- Person A: Reddit signals
- Person B: Hacker News signals
- Person C: Bluesky signals
Use Time Limits
Section titled “Use Time Limits”“I’ll spend 30 minutes on signals, then move on.” Don’t let signal review consume your day.
Measuring Team Performance
Section titled “Measuring Team Performance”Track at the team level:
| Metric | What It Shows |
|---|---|
| Response time | How fast are signals being claimed? |
| Coverage rate | What % of signals get worked? |
| Contact rate | What % of claimed signals get responses? |
| Ignore rate | What % are marked ignored? (High = adjust listener) |
Weekly Team Review
Section titled “Weekly Team Review”Every week, spend 15-30 minutes as a team:
- What converted? — Share wins and what made them work
- What didn’t work? — Signals that should have been ignored
- Process issues? — Any coordination problems?
- Listener adjustments? — Keywords or thresholds to change?
Communication Templates
Section titled “Communication Templates”Claiming a Signal
Section titled “Claiming a Signal”“Taking the [Platform] signal about [topic] - will respond in next hour”
Handing Off
Section titled “Handing Off”“Started on this but won’t have time to follow through - can someone take over?”
Sharing a Win
Section titled “Sharing a Win”“Got a demo from the signal about [topic]! Key was mentioning [specific thing]“
Tools for Coordination
Section titled “Tools for Coordination”Beyond CatchIntent statuses:
| Tool | Use |
|---|---|
| Slack | Real-time coordination, thread discussions |
| Notion/Asana | Tracking follow-ups beyond initial contact |
| CRM | Logging leads and tracking conversions |
| Shared calendar | Scheduling shifts for signal review |