Measuring ROI
Knowing whether CatchIntent is working for you requires tracking the right metrics. This guide covers what to measure and how to calculate your return on investment.
The Signal-to-Customer Funnel
Section titled “The Signal-to-Customer Funnel”Track how signals move through your sales process:
Signals Received ↓Signals Reviewed ↓Signals Contacted ↓Conversations Started ↓Demos/Trials ↓CustomersEach step has a conversion rate you can measure and improve.
Key Metrics to Track
Section titled “Key Metrics to Track”Activity Metrics
Section titled “Activity Metrics”| Metric | What to Track | Why It Matters |
|---|---|---|
| Signals received | Total signals per week/month | Volume of opportunities |
| Response rate | % of signals you respond to | Are you acting on signals? |
| Response time | Hours from signal to response | Speed impacts conversion |
Conversion Metrics
Section titled “Conversion Metrics”| Metric | What to Track | Why It Matters |
|---|---|---|
| Reply rate | % of responses that get replies | Quality of your outreach |
| Conversation rate | % of contacts becoming conversations | Engagement effectiveness |
| Demo/trial rate | % of conversations becoming demos | Sales qualification |
| Close rate | % of demos becoming customers | Overall funnel efficiency |
Value Metrics
Section titled “Value Metrics”| Metric | What to Track | Why It Matters |
|---|---|---|
| Revenue attributed | $ from CatchIntent-sourced deals | Direct business impact |
| Customer LTV | Lifetime value of acquired customers | Long-term return |
| Cost per acquisition | CatchIntent cost / customers acquired | Efficiency measure |
How to Track Attribution
Section titled “How to Track Attribution”Simple Method: Status + Notes
Section titled “Simple Method: Status + Notes”- Mark signals as “Contacted” when you respond
- Add a note when a conversation progresses
- Monthly: Count customers who started as CatchIntent signals
Better Method: CRM Integration
Section titled “Better Method: CRM Integration”Connect CatchIntent to your CRM via webhooks:
- Create leads automatically from signals
- Tag with “Source: CatchIntent”
- Track through your existing pipeline
- Report on CatchIntent-sourced revenue
What to Tag in Your CRM
Section titled “What to Tag in Your CRM”| Field | Value |
|---|---|
| Lead Source | CatchIntent |
| Source Detail | Platform (Reddit/X/HN/Bluesky) |
| Signal Score | Relevance score |
| Listener | Which listener caught it |
This lets you analyze which platforms and listeners produce the best customers.
Calculating ROI
Section titled “Calculating ROI”Basic ROI Formula
Section titled “Basic ROI Formula”ROI = (Revenue from CatchIntent Customers - CatchIntent Cost) / CatchIntent Cost × 100%Example:
- Monthly CatchIntent cost: $99
- Customers acquired: 2
- Average deal size: $500
- Revenue: $1,000
- ROI: ($1,000 - $99) / $99 × 100% = 910%
Time-to-Value Consideration
Section titled “Time-to-Value Consideration”Include time spent reviewing and responding:
True Cost = CatchIntent Subscription + (Hours Spent × Hourly Rate)If you spend 5 hours/month at $50/hour, add $250 to your cost calculation.
Benchmarks
Section titled “Benchmarks”What “good” looks like varies by industry, but here are general targets:
| Metric | Target Range |
|---|---|
| Response rate | 30-50% of signals |
| Reply rate | 10-30% of contacts |
| Conversation rate | 20-40% of replies |
| Demo rate | 30-50% of conversations |
| Close rate | 20-40% of demos |
Funnel Example
Section titled “Funnel Example”Starting with 150 signals/month (Pro plan):
| Stage | Count | Rate |
|---|---|---|
| Signals | 150 | - |
| Contacted | 60 | 40% |
| Replies received | 15 | 25% |
| Conversations | 8 | 53% |
| Demos | 3 | 38% |
| Customers | 1-2 | 50% |
1-2 customers per 150 signals is a solid benchmark for B2B SaaS.
Improving Your Numbers
Section titled “Improving Your Numbers”Low Signal Volume?
Section titled “Low Signal Volume?”- Add more keywords
- Lower thresholds
- Enable more platforms
- Create more listeners
Low Response Rate?
Section titled “Low Response Rate?”- Prioritize high-relevance signals
- Set up real-time alerts
- Block time for signal review
Low Reply Rate?
Section titled “Low Reply Rate?”- Improve response quality
- Be more helpful, less salesy
- Respond faster
- Choose better signals to contact
Low Conversion Rates?
Section titled “Low Conversion Rates?”- Qualify signals better before responding
- Improve follow-up cadence
- Refine your pitch based on what works
Reporting to Stakeholders
Section titled “Reporting to Stakeholders”Monthly Report Template
Section titled “Monthly Report Template”CatchIntent Performance - [Month]
| Metric | This Month | Last Month | Change |
|---|---|---|---|
| Signals received | X | Y | +/-% |
| Signals contacted | X | Y | +/-% |
| Conversations started | X | Y | +/-% |
| Demos booked | X | Y | +/-% |
| Customers acquired | X | Y | +/-% |
| Revenue attributed | $X | $Y | +/-% |
Top Converting Listeners:
- [Listener name] - X customers
- [Listener name] - X customers
Notable Wins:
- [Customer name] - $X deal from [platform] signal
Optimizations Made:
- [Changes to listeners, keywords, thresholds]
Quarterly Business Review
Section titled “Quarterly Business Review”- Total revenue from CatchIntent sources
- Cost per acquisition trend
- Comparison to other lead sources
- Recommendations for next quarter
Comparing to Other Channels
Section titled “Comparing to Other Channels”Track CatchIntent alongside your other lead sources:
| Channel | Leads | Customers | CAC | Notes |
|---|---|---|---|---|
| CatchIntent | X | X | $X | High intent |
| Cold email | X | X | $X | Volume play |
| Content/SEO | X | X | $X | Long-term |
| Paid ads | X | X | $X | Scalable |
This helps you allocate budget to the highest-ROI channels.