--- title: "About CatchIntent | CatchIntent" url: https://catchintent.com/about/ description: "Why we built the intent layer for B2B outbound, and what we believe about how outbound should actually work." --- # About CatchIntent Why we built the intent layer for B2B outbound, and what we believe about how outbound should actually work. ## Why CatchIntent exists Most B2B outbound is broken in the same way: a list, a sequence, a 1.5% reply rate, a burned-out SDR, repeat. Teams blame the SDR, then the copy, then the tool. The actual problem is upstream — they’re working contacts, not buyers. A **buyer** is someone who just changed roles, just raised, just started hiring, just engaged a competitor’s post. The signal exists in real time. The list doesn’t catch it. CatchIntent does. ## What we believe **Intent is upstream of everything.** Better copy on a cold list can’t beat decent copy on a list of people in market this week. We start from the signal, not from the contact. **One signal is worth a hundred contacts.** A drafted opener that cites the actual buying moment — the funding round, the new VP, the team they’re hiring — earns a reply. A perfect template fired at 10,000 strangers earns delete. **Outbound is a craft, not a quota.** The teams that win are reading the signal, picking who to work, and sending something that didn’t take 30 seconds to write. CatchIntent does the reading and drafting so the human stays in the loop on the part that matters. **No detection risk.** Every send comes from your own LinkedIn or X account, with the opener you approved. We don’t automate engagement on platforms that explicitly forbid it. **Honest pricing.** Volume-based. No per-seat fees. If the queue doesn’t work for your motion, cancel. We post the price publicly. ## What we don’t do - **We don’t do general social listening.** Brand monitoring, sentiment dashboards, mention alerts — that’s a different product. Our buyers are in B2B outbound, not corporate comms. - **We don’t claim to resolve Reddit pseudonyms to LinkedIn profiles.** Reddit is structurally anonymous. Anyone selling you that bridge is selling fiction. - **We don’t sell static contact lists.** Apollo and ZoomInfo already do this. We sit on top of those data layers with intent. - **We don’t auto-send DMs.** Drafted, queued, approved — never autopiloted on platforms that ban automation. ## Who’s behind it Built and operated by a small team that has run outbound, agency, and product. We use CatchIntent on CatchIntent — every demo, every partnership, every customer call came through the agent before they hit our inbox. Founder: **[Akash Rajpurohit](https://catchintent.com/about/akash-rajpurohit/?utm_source=marketing&utm_medium=pages&utm_campaign=about)**. You can reach him at [akash@catchintent.com](mailto:akash@catchintent.com). More about the founder, his writing, and background on his [author page](https://catchintent.com/about/akash-rajpurohit/?utm_source=marketing&utm_medium=pages&utm_campaign=about). ## How to get in touch - **Sales / scoping calls** — [book a call](https://catchintent.com/demo/?utm_source=marketing&utm_medium=pages&utm_campaign=about) - **Done-for-you engagements** — [scope a DFY engagement](https://catchintent.com/demo/?type=dfy&utm_source=marketing&utm_medium=pages&utm_campaign=about) - **Partnerships, press, anything else** — [partners@catchintent.com](mailto:partners@catchintent.com) We’re a small team. We read every email. Get started ## Start the trial, see the queue tomorrow 5 minutes to set up. 7 days to test it on your own ICP. Cancel anytime. [Start free trial →](https://app.catchintent.com/register) [Book a demo](https://catchintent.com/demo/)