Product audit & ICP
We audit your positioning, value props, and competitors before anything ships. Your ICP gets refined to match how the market actually buys.
A dedicated operator runs the Product audit, Audience setup, weekly signal tuning, and drafts every opener. You review the queue and send.



One scoping call covers the whole engagement. After that, we ship the work weekly — you don't have to manage the tool, the agents, or the openers.
We audit your positioning, value props, and competitors before anything ships. Your ICP gets refined to match how the market actually buys.
We configure your Audience — Self, Fit, Path, and signal mix — plus run cadence and outreach accounts. Tuned to your motion, not a template.
Every week we adjust which signals fire and which roles surface based on what is actually converting in your queue.
Every lead arrives with a personalised opener that cites the specific signal — never templated, never AI-spam, always reviewable.
Auto-generated client report — leads delivered, signal mix, top moments. Forward it as-is or rebrand for your team.
We connect HubSpot, Pipedrive, Close, Apollo, Lemlist, or Instantly so leads route into the tools your team already lives in.
No surprises, no quiet weeks. Your operator runs a predictable cadence — daily delivery, weekly recap, mid-week tuning, optional Friday alignment.
Your agents run every few hours. Leads are scored, enriched, and openers are drafted overnight — ready by your first standup.
A client-ready report lands by 9am — leads delivered, signal mix, top moments. Forward it as-is or rebrand for your team.
Your operator reviews the week so far — which signals are converting, which ICP segments are hot — and adjusts the Audience before Friday.
A 30-minute alignment call — what landed, what to push next, any new motions to spin up. Optional, but most clients keep it.
DFY engagements start at $1,999/mo. Final pricing is scoped on a 30-minute call based on your Product count, motion complexity, and outcome targets.
Final price set on the scoping call. Pricing reflects Product count, motion complexity, and the operator allocation needed to hit your targets.
A written engagement scope and final pricing within 48 hours. No pressure to commit on the call — you decide on the proposal.
One agency, one ICP, one CatchIntent operator running the motion. Numbers from the first four weeks of engagement.
We tested it for our own outreach, not long went by until we started implementing it for our own clients as well. The operator owns the setup and the weekly signal tuning — we just review the queue and send.
Engagement model, operator ownership, white-label, and how DFY compares to hiring. If yours isn't here, ask on the scoping call.
After the scoping call we send a written engagement scope and final pricing within 48 hours. Once approved, your operator runs the Product audit in week one, configures the Audience in week two, and you start seeing warm leads daily from week three onward.
Want to talk through your engagement first?
Email the founder30 minutes to scope your engagement. Written proposal within 48 hours. No pressure to commit on the call.
Starting at $1,999/mo · 3-month minimum