5 guides Practical playbooks for outbound teams

The intent handbook

Concept guides on intent data, agent strategy, and outreach craft. Written for B2B GTM teams who need to ship, not study.

Subscribe via RSS

Getting started

2 guides

Getting started · Beginner

First-Party Social Intent Data vs. Third-Party Intent Data: A Practical Comparison

Compare first-party social intent data from Reddit, X, and LinkedIn with third-party intent data from Bombora and 6sense. Cost, quality, and actionability.

6 min read Read guide

Getting started · Beginner

What Are Buying Intent Signals? A Practical Guide for B2B Teams

Learn what buying intent signals are, the 8 types that predict a B2B sale, how to rank them by strength, and how to reach prospects already in a buying cycle.

10 min read Read guide

Agent strategy

1 guide

Agent strategy · Beginner

Intent Keywords vs. Brand Keywords: Why B2B Needs Different Search Terms

Brand keywords track who mentions you. Intent keywords find people ready to buy. Learn the difference and build a keyword set that catches real buying signals.

6 min read Read guide

Outreach playbooks

2 guides

Outreach playbooks · Intermediate

How to Find Companies That Just Raised Funding (for Outbound)

A practical guide to using funding rounds as an outbound signal: where to find newly funded companies, who to contact, when to reach out, and what to say so the timing works in your favor.

6 min read Read guide

Outreach playbooks · Intermediate

How to Write Outreach That Converts: Signal-Based Personalization

Learn signal-based outreach personalization that actually converts. Use real buying signals from social posts to write messages prospects respond to.

6 min read Read guide

Apply the playbook

Reading is easy. Shipping is the win

Spin up your first agent in five minutes. Apply what you read tomorrow morning.

Start free trial See pricing

7-day trial · Cancel anytime