--- title: "Introducing the CatchIntent intent layer | CatchIntent" url: https://catchintent.com/blog/introducing-the-intent-layer/ description: "We ran two products for nine months. Today we ship one. Here is why we unified, what changed, and what stays the same for existing customers." --- [← Back to blog](https://catchintent.com/blog/) announcement product positioning # Introducing the CatchIntent intent layer We ran two products for nine months. Today we ship one. Here is why we unified, what changed, and what stays the same for existing customers. ![Akash Rajpurohit](https://catchintent.com/static/images/akashrajpurohit.jpg) Akash Rajpurohit · May 13, 2026 · 6 min read ![Introducing the CatchIntent intent layer](https://catchintent.com/static/images/scenaries/scenary-001.png) CatchIntent is now one product: **the intent layer for B2B outbound**. LinkedIn-first agents that find buyers showing real timing signals — job changes, funding rounds, hiring spikes, competitor engagement, category discussions. We score them, draft the openers, and hand them off so your team can act the same day. This is what we should have been from day one. It took nine months and a hard look at who was getting value to admit it. ## What we were before We launched with two surfaces. The first was **Social Listening**: agents that scanned Reddit, Hacker News, and Bluesky for posts that looked like buying intent. “Looking for an alternative to Apollo.” “Anyone tried Lemlist?” That kind of thing. The second was **LinkedIn Intelligence** (briefly called Agentic Search): agents that surfaced people on LinkedIn based on identity-rich signals like job changes, funding rounds, and hiring activity. Real names, real companies, real timing. We thought of them as complementary. Reddit gave you the *intent*, LinkedIn gave you the *identity*. Bridge the two and you had a complete picture. ## Why we ran two products Honestly, because we hadn’t pressure-tested the assumption. Reddit and HN posts feel like high-intent because the words sound intent-rich. Someone asking “best AI SDR tool?” looks like a buyer. But Reddit is pseudonymous. The poster is `u/throwaway_dev_42`. You can’t email them. You can sometimes guess their company from post history. You almost never get to a LinkedIn profile, a name, and a role you can act on. We told ourselves the workflow was: Reddit catches the intent, you cross-reference to LinkedIn, then you reach out. In practice, the cross-reference step rarely works at scale. Reddit anonymity is structural, not a fixable bug. We were selling a workflow that mostly didn’t connect. LinkedIn signals were the opposite. They came pre-resolved. A new VP of Sales at a Series B SaaS — name, company, role, the date they started. An SDR can act on that before lunch. ## Why we unified Three reasons stacked up over a few months: **1. The work made the case for us.** LinkedIn-sourced leads turned into pipeline at a rate that Reddit-sourced leads never approached. The Reddit signals weren’t bad as research, they were bad as the start of an outbound sequence. You can’t reach `u/throwaway_42` and you can’t quote them in an opener. **2. The brand was confusing.** “Social listening” and “LinkedIn intelligence” sound like two different products because they are. Buyers landing on the site couldn’t tell what we did. Sales conversations spent the first ten minutes triaging which surface they cared about. That’s a positioning failure. **3. We were attracting the wrong buyers.** Brand monitoring teams found us through the social listening framing. We are not built for brand monitoring, we are built for outbound. Every brand-monitoring trial that started and stalled out was a reminder that we were marketing to an audience we couldn’t serve well. ## What changed today **Agents replace listeners.** One configuration owns your ICP, your signal mix, your brand voice, and your integrations. You set it up once, it runs every few hours, you get leads in the morning. **Pricing is three lines.** Growth at $99/mo (1,000 leads, 1 agent, 1 brand). Scale at $249/mo (4,000 leads, 3 agents, 3 brands). Enterprise on a call. DFY from $1,999/mo for operator-led engagements. The old “Starter / Pro / Growth / Scale” four-tier ladder is gone, along with the separate Social Listening tier. **LinkedIn-first signals are the primary surface.** X keyword discussions stays as a secondary agent strategy because X has a working public API and identity attached to posts. Reddit, HN, and Bluesky monitoring is sunset for new buyers. **MCP is on every plan.** Your agent (Claude, Cursor, Codex, any MCP client) can operate your leads, agents, outreach, and workspace through 27 typed tools. No add-on, no separate pricing. **DFY is the headline commercial motion.** A dedicated operator runs the brand audit, configures the agents, tunes signal mix every week, and drafts every opener. You review the queue and send. Starts at $1,999/mo with a 3-month minimum. ## What stays the same - **7-day trial with a card on file.** No free plan, no surprises on day eight. - **MCP-native** — every tool, scope, and surface available to AI clients out of the box. - **Founder reads every inbound.** Email [team@catchintent.com](mailto:team@catchintent.com) and you get a real reply, usually same day. ## If you were on the old Social Listening product Your listeners and signals are preserved. Nothing was deleted, nothing was retroactively repriced. You can keep using them on your current plan for as long as you want. What’s true is that new feature work happens on the agent surface. Bug fixes and infrastructure work still cover the legacy listeners, but you should not expect new strategies, new platforms, or new product surfaces in the legacy product. Most legacy customers migrated voluntarily once they tried the agent product side-by-side. If you want a guided switch, reply to your last billing email and we’ll walk you through it. ## What’s next The forward roadmap, in rough order: - **More signal strategies.** S-tier active-evaluation intent — people who are actively evaluating tools in your category — is the biggest current product gap. We have the data sources lined up. - **Browser extension for LinkedIn outreach.** One-click send + log to CRM from the LinkedIn profile view itself. - **Deeper CRM push.** HubSpot and Close already work. More providers and richer field mapping coming. - **Multi-step sequences tailored to each lead.** Not a generic cadence applied to everyone — each follow-up grounded in the specific signal and context that surfaced the lead, so the second and third touches sound like a real person noticing, not a templated nudge. If you’ve been waiting for one of those, ping us. The order moves based on what actual customers ask for. --- That’s the change. If you want to read the technical version of what shipped, the [v3.0.0 changelog](https://catchintent.com/changelog/?utm_source=marketing&utm_medium=blog&utm_campaign=introducing-the-intent-layer) has the full diff. If you want to try the new agent surface, [start a trial](https://app.catchintent.com/register?utm_source=catchintent.com&utm_medium=blog&utm_campaign=introducing-the-intent-layer). If you want to push back on any of this, [email me](mailto:akash@catchintent.com). I read everything. Keep reading ## More from the journal [May 16, 2026 · Akash Rajpurohit ## How to Track Competitor Mentions for Leads Monitor what customers say about competitors on LinkedIn and X. Turn competitor feedback into sales opportunities and product insights for your B2B team. Read post →](https://catchintent.com/blog/track-competitor-mentions)[May 13, 2026 · Akash Rajpurohit ## How to Use Intent Data for Sales (Guide) How sales teams use intent data to prioritize accounts, personalize outreach, and reach buyers before competitors. Actionable strategies with real examples. Read post →](https://catchintent.com/blog/intent-data-for-sales)[May 6, 2026 · Akash Rajpurohit ## How to Find Warm Leads: 8 B2B Strategies Stop chasing cold prospects. Eight proven strategies to find warm leads who already know you, need your solution, or are actively researching your category. Read post →](https://catchintent.com/blog/how-to-find-warm-leads) Less reading, more catching ## Stop tab-hopping. *Get warm leads tomorrow* Spin up your first agent in five minutes. Wake up to scored, drafted leads tomorrow. [Start free trial →](https://app.catchintent.com/register) [See pricing](https://catchintent.com/pricing/) 7-day trial · Cancel anytime