Understanding Signals
Signals are qualified leads—conversations where someone shows genuine intent relevant to what you’re monitoring.
What You’ll See
Section titled “What You’ll See”Each signal shows you:
| Field | What It Tells You |
|---|---|
| Content | The original post or comment text |
| Platform | Where it was posted (Reddit, X/Twitter, HN, Bluesky) |
| Relevance | How well it matches your listener (0-100) |
| Reasoning | Why this was surfaced for you |
| Temperature | Priority rating—Hot, Warm, or Cool |
| Link | Direct URL to the original post |
| Status | Your pipeline stage (New, Reached Out, Replied, etc.) |
Relevance Score
Section titled “Relevance Score”The relevance score (0-100) tells you how well the post matches your listener:
| Score | What It Means |
|---|---|
| 80-100 | Excellent match—prioritize these |
| 60-79 | Good match—worth reviewing |
| Below 60 | Lower relevance |
Signal Temperature
Section titled “Signal Temperature”Every signal gets a temperature rating—Hot, Warm, or Cool—that tells you how urgently you should act on it. Think of it as a priority indicator that goes beyond just relevance.
While the relevance score tells you how well a post matches your listener, temperature tells you how likely this person is to buy and how easy they are to reach.
| Temperature | What It Means | What You Should Do |
|---|---|---|
| Hot | High-intent signal from a reachable, authoritative person. This is someone actively looking to buy, switch, or evaluate—and you can reach them. | Act immediately. These are your best opportunities. |
| Warm | Good signal with solid intent, but may be harder to reach or from a less established author. Still a real opportunity. | Follow up within 24-48 hours. Worth your time. |
| Cool | The intent is there, but the person may be anonymous, hard to reach, or early in their research. | Review when you have time. Consider for nurture campaigns. |
What Goes Into Temperature
Section titled “What Goes Into Temperature”Temperature is calculated from three factors:
- Intent strength — How strong is the buying signal? Someone saying “we need to switch from X” scores higher than “has anyone tried X?”
- Author authority — Is this a decision-maker? A VP at a funded startup carries more weight than an anonymous account.
- Actionability — Can you actually reach this person? Having a LinkedIn profile, email, or verified account makes a signal more actionable.
Managing Your Workflow
Section titled “Managing Your Workflow”Track progress with signal statuses through your sales pipeline:
| Status | When to Use |
|---|---|
| New | Default for incoming signals |
| Reached Out | After you’ve sent your initial response |
| Replied | When the lead responds to your outreach |
| Won | Deal closed successfully |
| Lost | Deal didn’t work out |
| No Response | No reply after your outreach |
| Ignored | Not worth pursuing (requires a reason) |
Status Flow
Section titled “Status Flow”Signals follow a structured pipeline:
- New → You can reach out or ignore
- Reached Out → Wait for reply or mark no response
- Replied → Track to won or lost
- Won/Lost → Terminal states for tracking outcomes
Signal List View
Section titled “Signal List View”The main signals view shows cards with:
- Relevance score with temperature indicator (green for hot, amber for warm, blue for cool)
- Title and content preview
- Platform and author
- Time posted
- Current status
Filtering
Section titled “Filtering”Use filters to focus on what matters:
| Filter | Options |
|---|---|
| Status | New, Reached Out, Replied, Won, Lost, No Response, Ignored |
| Temperature | Hot, Warm, Cool |
| Platform | Reddit, X/Twitter, Hacker News, Bluesky, LinkedIn |
| Listener | Any of your active listeners |
Filters can be combined—for example, show only new signals from Reddit.
Signal Details
Section titled “Signal Details”Click any signal to see the full details:
- Full content — The complete post or comment
- Why it matched — Explanation of why this was surfaced
- Response suggestions — AI-generated starting points for your reply
- Actions — Update status, add notes, track outcomes
- View original — Link to the original post
Pipeline View
Section titled “Pipeline View”The Pipeline view is a lightweight kanban board for managing signals through your sales process—perfect if you don’t already use a CRM. Access it from the sidebar under “Pipeline”.
Who It’s For
Section titled “Who It’s For”Don’t have a CRM? Pipeline gives you a simple way to track leads from discovery to close without needing additional tools.
Already using a CRM? You can use Pipeline for quick triage, or skip it entirely and push signals directly to your CRM via integrations (see below).
How It Works
Section titled “How It Works”Signals are organized into columns by status:
| Column | Purpose |
|---|---|
| New | Fresh signals awaiting your attention |
| Reached Out | Signals where you’ve sent an initial response |
| Replied | Leads who have responded to you |
| Won | Successfully closed deals |
| Lost | Deals that didn’t work out |
Using the Pipeline
Section titled “Using the Pipeline”- Drag and drop — Move signals between columns to update their status
- Click to view — Click any card to see full signal details
- Track value — Log deal values when marking signals as Won
- Mobile friendly — Swipe between columns on mobile devices
Tracking Outcomes
Section titled “Tracking Outcomes”When moving a signal to Won or Lost, you can:
- Add outcome notes explaining what happened
- Record the deal value (for Won signals)
- This data feeds into your ROI tracking
CRM Integrations
Section titled “CRM Integrations”Already using a CRM like HubSpot, Salesforce, Pipedrive, or Close? We’re building native integrations to push signals directly into your existing sales pipeline.
Want Your CRM Supported?
Section titled “Want Your CRM Supported?”We’d love to hear which CRM you use so we can prioritize integrations. Let us know and we’ll reach out to discuss adding support for your tool.
Dropped Posts
Section titled “Dropped Posts”Sometimes posts match your keywords but don’t meet your relevance threshold. You can view these by toggling Show Dropped Posts.
This is useful for:
- Understanding what’s being filtered out
- Finding posts that might be relevant but scored lower
- Deciding whether to adjust your threshold
Promoting Dropped Posts
Section titled “Promoting Dropped Posts”If you find a dropped post that should have been a signal, you can promote it manually. Promoted signals count toward your monthly quota.
Engaging with Signals
Section titled “Engaging with Signals”Best Practices
Section titled “Best Practices”- Be helpful first — Answer their question before mentioning your product
- Be transparent — Disclose if you work for the product you’re recommending
- Add value — Share insights and experience, not just links
- Be timely — Respond while the conversation is still active
- Follow platform rules — Read subreddit guidelines before posting
Response Suggestions
Section titled “Response Suggestions”The signal detail panel includes AI-generated response suggestions based on:
- Your brand voice (configured in workspace settings)
- The context of the conversation
- Platform norms
These are starting points—always personalize before posting. Learn more about AI Response Suggestions →
Exporting Signals
Section titled “Exporting Signals”Send signals to other tools:
| Method | Best For |
|---|---|
| Slack/Discord/Telegram | Team notifications |
| Personal inbox alerts | |
| Webhooks | Custom integrations via Zapier/Make |
| Native CRM integrations | Direct sync to your CRM (coming soon) |
Current webhook integrations work with:
- CRM systems (Salesforce, HubSpot, Pipedrive, Close via Zapier/Make)
- Spreadsheets for tracking
- Custom automation workflows
See CRM Integrations above for native integration details.